Confidential Work — BS2

Context

Currently working as a designer within the marketing team of a digital banking environment, developing communication assets for both internal and external audiences. The role involves translating complex financial information into clear, accessible, and visually engaging materials, while operating under strict brand and regulatory guidelines.

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Responsibilities

• Designed internal and external communication materials, including presentations, email marketing, and social media content

• Created campaign visuals and brand assets aligned with established guidelines

• Produced creatives for paid media across platforms such as Meta and Google Ads

• Developed simple animations to support digital campaigns

• Collaborated with marketing and product teams to translate complex information into clear visual solutions

• Ensured consistency across all brand touchpoints and communication channels

• Integrated AI tools such as ChatGPT and Google Gemini to streamline workflows and enhance creative output

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Scope of Work

• Paid media campaigns (Meta & Google Ads)

• Social media content

• Email marketing and CRM communication

• Internal presentations and materials

• Digital campaign assets

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Note on Confidentiality

Due to the nature of the projects, visual materials cannot be publicly shared.